Apply your inbound marketing with owned, earned and paid media model presented in this infographic by Smartinsights and see how it works.
Owned Media: This is what you’ve got, from your website, blog and social networks that you control such as Facebook Page, Twitter account, Pinterest, Google+ and more.
Paid Media: The positive publicity you can get from paid advertising.
Earned Media: The positive publicity you’ve earned from your promotional efforts other than advertising, it can be from search engine, other blogs of industry influencers, portals or via social networks of your fan. In reality, earned media works pretty good to increase your exposure.