As marketers, we go where our customers go. It's customers that decide the playgrounds in which we all play. These playgrounds are now shifted to mobile, not all but almost. If we want to continue, we have to adapt to this new marketing platform.
Recently, Business 2 Community has shared an article about the reasons why we should need a mobile marketing strategy that is well worth our read (in case you are not sure if you should go mobile marketing or not).
Mobile marketing is not that easy, but we all will get used to it. Following is an infographic about Best practices to engage your customers on mobile from Gemalto which can help us a lot in getting more familiar with mobile marketing strategy.