12 Facebook Marketing Stats [Infographic]


This infographic shared by John Kremer from bookmarketingbestsellers.com presents 12 Facebook marketing stats that you shouldn’t miss.

  1. 42% of marketers say Facebook is critical or important to their business. Click To Tweet
  2. The number of businesses that say Facebook is critical or important to their business has increased by 75%. Click To Tweet
  3. 62% of marketers said social media became more important to their marketing campaigns in the last 6 months. Click To Tweet
  4. Social media has a 100% higher lead to close rate than outbound marketing. Click To Tweet
  5. 77% B2C & 43% B2B companies that acquired customers from Facebook. Click To Tweet
  6. Retail is the top industry that has acquired customers through Facebook (more than 70%). Click To Tweet
  7. Marketers struggle with lead generation on Facebook. Click To Tweet
  8. 80% of US social network users prefer to connect to brands through Facebook. Click To Tweet
  9. Brands have seen a 46% increase in user engagement with the new business timeline. Click To Tweet
  10. Brands have seen a 65% increase in user engagement of interactive content with the new timeline. Click To Tweet
  11. Ratio of views to shares of Facebook comments is 9:1. Click To Tweet
  12. Auto-posting to Facebook decreases likes and comments by 70%. Click To Tweet

Read his article to learn more about how you can successfully promote your Facebook page with effective Facebook marketing strategies and campaigns.

12 Marketing Stats about Facebook for Business [Infographic]