The Economist Intelligence Unit (EIU) conducted a survey, sponsored by Lyris to assess trends in digital marketing and identify any gaps in what influences consumer purchase and how consumers prefer to engage with brands versus what marketing executives think they want.
Here's what they found:
- Email ranks as the most important channel for purchase influence with 37% of pre-purchase and 52% post-purchase while social media and blogs 16% pre-purchase and post-purchase.
- Personalization seen as SUPERFICIAL.
- Privacy is a top concern.
See more at the following infographic from Lyris.
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