Mind the Digital Marketing Gap [Infographic]

The Economist Intelligence Unit (EIU) conducted a survey, sponsored by Lyris to assess trends in digital marketing and identify any gaps in what influences consumer purchase and how consumers prefer to engage with brands versus what marketing executives think they want.

Here's what they found:

  • Email ranks as the most important channel for purchase influence with 37% of pre-purchase and 52% post-purchase while social media and blogs 16% pre-purchase and post-purchase.
  • Personalization seen as SUPERFICIAL.
  • Privacy is a top concern.

See more at the following infographic from Lyris.

Mind the Digital Marketing Gap [Infographic]

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Embed This Image On Your Site (copy code below):

About The Seen

Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story. It’s what we do at THE SEEN.