A recent (Nov 2013) report on content marketing practices in Australia found that 93% of Australian marketers surveyed in the report use some form of content marketing. Only 33% say they’re effective at it.
The question is:
Are Australian marketers making the right blend of written & visual content?
- 41% of Australian marketers are challenged producing a variety of content – yet the top 5 content marketing tactics are all the same – written formats.
- Only 2 in the top ten (video and online presentations) are visual formats.
More about these stats in this infographic from Curated Content.