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Content Marketing in Australia – Are We Doing It Right? [Infographic]

A recent (Nov 2013) report on content marketing practices in Australia found that 93% of Australian marketers surveyed in the report use some form of content marketing. Only 33% say they're effective at it.

The question is:

Are Australian marketers making the right blend of written & visual content?

  • 41% of Australian marketers are challenged producing a variety of content - yet the top 5 content marketing tactics are all the same - written formats.
  • Only 2 in the top ten (video and online presentations) are visual formats.

More about these stats in this infographic from Curated Content.

Content Marketing in Australia - Are We Doing It Right? [Infographic]

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