Big Data and Marketing [Infographic]


63% of business executives are unfamiliar with the term Big Data.

What is big data?

  • Data so large and complex that you can not process it using regular database management tools.
  • There’s no specific limit on data size to qualify it as “big”.
  • Dependent on the organization managing the data set’s capabilities.

Infographic courtesy of Demand Metric.

Big Data and Marketing [Infographic]